The 4Cs that lead to an Enduring and Successful Hispanic Initiative.
May 20, 2011
If you’ve got a Hispanic strategy that hasn’t managed to get off the ground, is going nowhere fast, is evolving ever so slowly or is being implemented piecemeal, don’t give up on it. The market is robust. Instead, address the four most common critical success factors: Commitment, Competency, Capability and Compensation.
By Terry J. Soto, Author of “Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative” and President & CEO of About Marketing Solutions, Inc.
To read more CLICK on link below;
http://www.HispanicCMO.com
