5 Questions advertisers want answered [REPORT]
April 28, 2022
![nielsen-2021-1](https://hispanicad.com/wp-content/uploads/2022/01/nielsen-2021-1.gif)
- Unique reach + better frequency management = less wasted ad dollars.
- Advertisers need deduplicated audience measurement to verify if ads are reaching the right audiences once personal identifiers go away.
- Using in-flight metrics and owning your data can help you spot and capitalize on ad ROI opportunities.
- Advertisers need to track their entire ad spend with comparable metrics across platforms to get the full performance picture.
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