6 Marketing Leaders on How to Better Understand Your Consumer

By Joanna Fragopoulos

Being “consumer-obsessed” isn’t a new idea for marketers. We are living in an age where data is used to refine targeting, and marketers target products and services to different demographics by tailoring messages (and how those messages are received). However, to do this successfully, consumer demographics need to be understood beyond shallow and superficial narratives.

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Courtesy of The Association of National Advertisers