6 Marketing Leaders on How to Better Understand Your Consumer
July 30, 2024
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By Joanna Fragopoulos
Being “consumer-obsessed” isn’t a new idea for marketers. We are living in an age where data is used to refine targeting, and marketers target products and services to different demographics by tailoring messages (and how those messages are received). However, to do this successfully, consumer demographics need to be understood beyond shallow and superficial narratives.
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Courtesy of The Association of National Advertisers