6 Things Marketers Can Do to Boost Effectiveness

By Russell Nuzzo

Discussions about improving marketing effectiveness can often focus on the different measurement approaches and advanced analytics tools that marketers should employ.

While these are crucial, it is equally important to consider the goals you are targeting, the data you require to reach them, and the behaviors that will ensure quality data continually informs your investment decisions.

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Courtesy of Association of National Advertisers.


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