69% of companies will increase spending in Market Intelligence.

Global Intelligence Alliance (GIA) has released a 2009 Global Market Intelligence Survey report that predicts global investments in Market Intelligence (MI)* to increase over the next two years. Of the global corporate respondents on average 53% said they will increase spending due to pressures and opportunities arising from the economic downturn. The role of MI has also grown in sophistication as companies recognize its importance when it is not ‘business as usual’.

Regional rankings: % Companies with established MI functions (% whose investment in MI will increase in the future)

1. Northern Europe 85% (43%)
2. Western Europe 68% (50%)
3. North America 59% (69%)
4. Latin America 52% (58%)
5. Asia Pacific 52% (46%)
6. Central & Eastern Europe 47% (86%)
7. Africa & Middle East 30% (51%)

The future investments in MI will focus on:

– Customers and their industries
– Improving integration into business processes
– Facilitating networking and knowledge-sharing

“Market Intelligence helps accelerate business decision making and is becoming a sophisticated business function. 65% of companies make vital decisions with the support of MI on a frequent basis,” said Markko Vaarnas, CEO of GIA. “It can however, gain greater visibility at the top management levels. MI is often fed to the board through other functions such as strategic planning, sales and marketing, business development etc. The most advanced companies have a Director of MI very close to the CEO and top management.”

To download report CLICK on link below:
http://www.globalintelligence.com/insights-analysis/white-papers/download/global-market-intelligence-survey-2009>