6th Annual Pharma Marketing Forum: Targeting the Multicultural Markets.

The unprecedented growth in ethnic populations across various regions in the United States opens doors to a wide array of new market opportunities for healthcare and pharmaceutical companies.

Untapped consumers for both new and proven therapeutics sold as prescription or over-the-counter products represent a total population of almost 80 million whose combined purchasing power by 2009 is estimated at $2.5 trillion.

With the onslaught of generics, pricing battles and DTC competition, reaching out effectively to America’s emerging majority is a clear road to brand building and market growth for U.S. pharmaceutical and healthcare companies. This 2-day meeting is aimed at bringing together senior decision- makers from the industry and their counterparts with specialized skills, services and tools to enable successful access to multicultural consumers, communities, and media to unlock new markets for drugs, patients, health- education, community partnerships and physician referrals:

6th Annual Market Development & Outreach Multicultural Pharmaceutical March 17 – 18, 2005
Sheraton Woodbridge Place, Iselin, NJ

Just some highlights:
* Oxford Health Plan Outlines Strategy to Organize a Winning Team
* Pfizer’s Multicultural Initiatives — Team Leader Shares Insights
* Alcon Labs Inc. Discusses Target Marketing Case Study
* Latino Healthcare Issues and Platforms — La Opinion Case Study
* Hispanics and OTC Drug Chains-Perspectives
* Eli Lilly & Company Invests In Alliances for Mental Health Leadership
* Diet and Healthcare Attitudes by NOP Health
* Cancer Care and Ethnic Populations-Outreach Case Study — Ralph Lauren-Memorial Sloane Kettering Center in Harlem
* High Diabetes Prevalence in Asian Americans — Scope for Collaborations
* High-Powered Panel from Best-in-Class Healthcare and Multicultural Agencies
* Landmark Drug Trial: African Americans and Heart Failure
* GlaxoSmithKline’s Grassroots Outreach
* GlaxoSmithKline and TNS Healthcare Outline Latino Patient Outreach
Strategy for Depression and Anxiety

Hear keynote addresses from industry thought-leaders:
* Dra. Aliza Lifshitz, MD, Physician Broadcaster, CEDARS-SINAI HOSPITAL
* Monica C. Lozano, Publisher & CEO, LA OPINION
* Waine Kong, Ph.D., Chief Executive Officer, ASSOCIATION OF BLACK CARDIOLOGISTS
* Navin C. Nanda, MD., Professor of Medicine and Founder, ASSOCIATION OF CARDIOLOGISTS OF ASIAN INDIAN ORIGIN

* For Registration and Program Information:

Go online: http://www.srinstitute.com/CM453
E-mail: in**@sr*********.com
Phone: 800-599-4950

* Please mention priority code DPR001156 when registering