7 in 10 Marketers have little understanding of Social Media conversations surrounding their Brand.

Alterian announced the results of its 8th annual survey that polled nearly 1,500 marketers, agencies, marketing service providers and systems integrators from across the globe. This year’s topic, “How Engaged is Your Brand?” examined marketing expenditure, social media measurement and the level of personalization across digital channels.

Findings showed less than one-third of marketers have a strong understanding of social media conversations happening around their brand. In fact, seven in 10 indicated they either have very little to no understanding (31 percent) or use a few ad-hoc tools to track and measure social media conversations (39 percent).ease slightly (5-25 percent) over the next year, and an additional 9 percent saying it will increase greatly (25 percent or more). This suggests an opportunity for industry growth throughout 2011.

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