7th Season of Nuestra Belleza Latina on Univision.

The Univision Network announced its roster of new and returning sponsors for “Nuestra Belleza Latina” (“Our Latin Beauty”), the program that combines the glamour of a beauty competition with the excitement of reality television to crown the next talented young Latina. AT&T, Colgate Optic White, jcpenney, GARNIER Fructis, Maybelline New York, Kia Motors America and SUBWAY restaurants will be featured throughout the seventh installment which premieres on Sunday, March 10, 2013 at 8 p.m. ET/PT (7 p.m. Central).
 
“Univision is looking forward to connecting these brands with our engaged audience of Hispanic viewers,” said Keith Turner, president of Sales and Marketing, Univision Communications Inc. “A beloved program of Hispanic America, ‘Nuestra Belleza Latina’ offers true interactivity on all media platforms.”
 
AT&T, Colgate Optic White, jcpenney, GARNIER Fructis, Maybelline New York, Kia Motors America and SUBWAY restaurants will each have individualized programming content that will be co-created, seamlessly integrating the brands into the show via sponsored challenges that contestants will face on a weekly basis. Brands will also have product placement opportunities, branded recaps and other showcases throughout the season.
 
For example, aside from providing different voting options for the “Nuestra Belleza Latina” contestants each week – including mobile web voting for the first time in the show’s history – AT&T will be presenting its fantasy game during the show, encouraging fans of “Nuestra Belleza Latina” to make their predictions each week for a change to win a trip to the finale and up to $15,000 in cash.
 
Colgate Optic White returns as the exclusive oral care sponsor of “Nuestra Belleza Latina.” In addition to Colgate’s on-air participation, Colgate Optic White® will be sponsoring a digital and mobile sweepstakes enabling fans to enter and win a dream trip for two to Miami. By voting for the ”Nuestra Belleza Latina” contestant with the best smile, this lucky fan will get a chance to meet the final contestants in addition to receiving a cash prize.
 
In addition, jcpenney is launching its new “Estamos Contigo” campaign on “Nuestra Belleza Latina,” offering exciting new brands that help customers look and live better every day. Last year’s “Nuestra Belleza Latina” winner Vanessa de Roide, will act as the spokesperson inviting fans to support their favorite contestants through social media and mobile interactions. Viewers will be encouraged to join jcpenney’s “Estamos Contigo” movement. As part of the show, “Nuestra Belleza Latina” candidates will participate in a contest by nominating their most significant supporter for a chance to win prizes. Each week, Vanessa de Roide will showcase stunning evening gowns from jcpenney as she affirms to all contestants and their fans, “Estamos Contigo.”
 
Moreover, SUBWAY restaurants has also enlisted Vanessa de Roide as a brand endorser who will contribute to their custom integrations.    
 
GARNIER Fructis and Maybelline New York will present “Consejos de Belleza” section on NuestraBellezaLatina.com. The site will feature beauty tips and advice, Maybelline and Garnier products that the contestants will be using, and an area to ask questions of the contestants themselves.
 
As the official car of the reality beauty competition, Kia Motors America will award a brand new 2014 Forte compact sedan EX to the winner of “Nuestra Belleza Latina” 2013. AT&T, Colgate Optic White, jcpenney, GARNIER Fructis, Maybelline New York and SUBWAY restaurants have also partnered with Univision to provide the winner of “Nuestra Belleza Latina” with $250,000 in cash and prizes.
 
Hosted by Giselle Blondet, “Nuestra Belleza Latina” will once again feature its unique mix of unscripted behind-the-scenes intrigue with all the glitz and glamour of a beauty competition, but with some added elements that are sure to dial up the entertainment factor. Showcasing talented young Latinas from across the U.S. and Puerto Rico, the competition will be the most rigorous ever as three of the 30 contestants who have survived the audition process have already been crowned beauty queens in their native countries. Also for the first time ever, contestants will be split into three teams led by celebrity judges Osmel Sousa, Lupita Jones and Julián Gil, and will travel to Mexico, Puerto Rico and Canada for all new grueling international challenges.
 
As always, the final 12 girls of “Nuestra Belleza Latina” will move in together in Miami and fight for the once-in-a-lifetime opportunity: an exclusive contract with Univision, plus $250,000 in cash and prizes. Additionally, Cosmopolitan en Español will feature the winner in one of its covers. Once again, their ultimate fate, and the winner, will be decided by the viewing public.
 

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