7UP celebrates the ‘7 Dias de Sevenisima’ campaign.

7UP invites consumers to enter for a chance to win seven days of natural fun and relaxation through the 7UP “7 Dias de Sevenisima” contest, running May 18 through August 2 nationwide. “Sevenisima” is a call to celebrate the flavorful moments experienced through a “natural,” real lifestyle. Nine deserving winners will receive a week of easy living, including fun prizes like a family vacation, and gift cards that can be used for home cleaning service and a shopping spree. Consumers can enter online at http://www.Sevenisima.com or at participating retailers in select markets.

“The ‘7 Dias de Sevenisima’ contest reflects the natural energy, fun and spirit of 7UP consumers — something we call the Sevenisima lifestyle,” said Rene Sanchez, associate brand manager for 7UP. “We’re offering fans of the ultimate lemon-lime flavor of 7UP the opportunity to enter the contest for a chance to win ‘7 Days’ of fun prizes for their families.”

7UP has teamed-up with singer/actress Denise Gonzalez. Gonzalez will perform a song titled “Sevenisima” which will be featured in the Spanish- language TV commercials shown exclusively on Telemundo. Gonzalez is also featured on the Sevenisima campaign’s Web site and will make appearances at local market events.

Consumers can enter the contest at retail events in Chicago, Dallas, Houston, Los Angeles, Phoenix, San Antonio, New York and Miami. One national winner and one winner from each market will receive the entire list of prizes.