7UP& Chef Carlos Fernandez search for 100% naturally talented Chefs.

7UP is teaming up with celebrity Chef Carlos Fernandez of Hi-Life Cafe in Ft. Lauderdale, Florida to cook up the ultimate recipe for success with the 7UP Recipe for Success nationwide contest. Latinos across the country will be able to put their creative cooking skills to the test for a chance to win $70,000 and make their dreams a reality — whether their dream is to open their own restaurant or to remodel their kitchen. Celebrity Chef Carlos Fernandez will judge all of the 7UP-infused recipe entries to decide who gets crowned the 7UP 100% Naturally Talented Chef.

“The 7UP Recipe for Success contest taps directly into the Latino passion for culinary creativity and experimentation, and encourages contestants to bring these talents to life with the natural lemon-lime flavors of 7UP,” said Andrew Springate, vice president of marketing for Cadbury Schweppes Americas Beverages, the makers of 7UP. “The Hispanic population in the U.S. is opening small businesses at a rate three times faster than the national average, and we look forward to helping one novice Latino chef make his or her own dream a reality, just like Chef Carlos.”

“Hispanics pride themselves in their flavorful cuisine,” said Chef Carlos Fernandez. “Contestants participating in the 7UP Recipe for Success contest will be able to experiment with a flavor they recognize, to develop what could be a winning recipe.”