7UP kicks-off ‘¡Viva Latin GRAMMYs!’.

7UP returns for a third consecutive year as the official beverage sponsor of the Latin GRAMMY Awards and officially kicks-off the “¡Viva Latin GRAMMYs!” promotion. In partnership with The Latin Recording Academy, the contest will give one lucky 7UP fan the experience of a lifetime: a trip to Las Vegas to attend the XIII Annual Latin GRAMMY Awards, along with tickets to a private concert by music sensation Enrique Iglesias.

“We’re proud of our continued partnership with The Latin Recording Academy, which allows us to bring our fans such a unique experience on the biggest night of the year for Latin music,” said Olivia Vela, director of multicultural marketing for 7UP and parent company Dr Pepper Snapple Group. “7UP is bringing the energy and excitement of a once-in-a-lifetime performance by Enrique Iglesias and one lucky fan will win tickets, allowing them to truly Viva Latin GRAMMYs.”