8 P’s of Luxury Brand Marketing.
November 19, 2011
Luxury brands have always been a fascinating space and luxury brand marketing one of the most complicated ones. This paper attempts to decode what makes Louis Vuitton, Louis Vuitton; Chanel, Chanel – in simple words what makes a luxury brand desirable? What are the ingredients/components that make up a luxury brand?
To download report CLICK on link below;
http://www.brandchannel.com/images/papers/533_8Ps_OF_LUXURY_BRANDING.pdf>
