Is Branding the Missing Link for SMB Marketers?

By Dominick Fils-Aimé

Marcelo Kertész, CMO at MANSCAPED, says SMB marketers need to create content for venues in which their customers want to engage, not just convert. “Diversify your acquisition mix [and] don’t rely solely on Meta and Google,” he says. “Test into partnerships, affiliates, influencers, and even retail or experiential pop-ups if it makes sense for your brand.”

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Courtesy of The Association of National Advertisers