Growth in 2025 & beyond ……
August 26, 2025
By Lisette Arsuaga
As corporate America continues to consider how/if to move forward by including all segments in their ads, strategies and programs, I have one word that says it all: growth. Reaching segments in culture – and by that I mean all segments, including White Non-Hispanic, Hispanic, Black, Asian, LGBTQ, MENA and others, is important to all segments. In fact, 55% of consumers believe it’s very or extremely important for brands to authentically reflect and and every consumer in their advertising. This means that 5x more consumers are likely to purchase from a brand that authentically reflects each and every consumer, than those less likely to do so. Cultural inclusivity drives both long and short term growth:
- 14x consumers are likely to recommend a brand when they feel invited/welcomed by a brand
- 15x consumers are likely to trust a brand- 13x consumers are likely to remain loyal to a brand
- 13x consumers are likely to remain loyal to a brand
Representation, inclusion, and cultural relevance are key to growth today. Culture alone is responsible for 55-66% of a campaign’s success. Walking away from inclusion is walking away from growth. Walking away from cultural relevance means leaving dollars on the table. So, what are you waiting for?
It’s time to maximize your growth. Step forward – never back. DMI Consulting, hashtagcorporate growth hashtaginclusionisgrowth
