90 % of U.S. Advertisers’ HISPANIC MARKETING DOLLARS predominantly targeting only 20% of the Market

Carat USA and Aegis Media – Multi-Cultural Marketing released the finding of their new Hispanic Consumer Connections research study that according to them reveals that 90 percent of Hispanic media budgets are working hardest against targeting only 20 percent of the Latino population, due to old assumptions, outdated information and approaches ˆ missing the opportunity to drive significant business value among 80 percent of the Hispanic market.

First, Bull Shit

Second, ……

By Gene Bryan

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