9TH annual Latin Grammy broadcast reaches 11M viewers.
October 17, 2008
The Univision Television Network estimates that the telecast of the 9th Annual Latin GRAMMY Awards last night reached over 11 million viewers — that’s all viewers, not just Hispanics — who watched some or all of the gala, star-studded event. According to Nielsen Media Research’s NTI Ratings, the broadcast attracted 1.8 million Adults 18-34 (beating CBS, Fox and CW) 3.2 million Adults 18-49 (beating Fox and CW), and 2.2 million Persons 12-34 (beating Fox and CW). Overall, Univision’s telecast attracted 5.8 million average Total Viewers.
Among Adults 18-34, the Univision broadcast beat such other popular programs as ABC’s “Ugly Betty” (1,523,000) and “Life on Mars” (1,330,000); CBS’s “Survivor: Gabon” (1,556,000) and “Eleventh Hour” (1,432,000); Fox’s two editions of “Kitchen Nightmares” (1,479,000); NBC’s “My Name is Earl” (1,656,000) and “Kath & Kim” (1,282,000); and CW’s “Smallville” (921,000) and “Supernatural” (759,000).
Univision’s Latin GRAMMY Awards also had more Hispanic viewers (Persons 2+, Adults 18-34 and Adults 18-49) than the latest editions of the American Music Awards, Country Music Awards, Academy Awards, and Emmy Awards COMBINED.
Source: Nielsen Media Research, NTI, Thursday, 11/13/2008, 8pm-11pm. Live+SD.
Locally, the broadcast was also the #1 program in its time period in a number of major markets among key demos, regardless of language:
Total Viewers 2plus: Los Angeles, Miami, Houston, and Dallas
Households: Los Angeles, Miami, and Houston
Adults 18-34: Los Angeles, New York, Miami, Houston, Chicago, Dallas, and Phoenix
Adults 18-49: Los Angeles, Miami, Houston, Dallas, and Phoenix
Adults 25-54: Los Angeles, Miami, Houston, Dallas, and Phoenix
Teens 12-17: Los Angeles, Miami, Houston, Chicago, Dallas, and Phoenix
In addition, Univision’s Latin GRAMMY Awards had MORE VIEWERS than the combined viewership to ABC, CBS, NBC, and FOX among Adults 18-34 in Houston (+36%), Los Angeles (+27%), Dallas (+8%) and among Adults 18-49 in Houston (+12%).
SOURCE: Nielsen Media Research, NSI 11/13/08 Live Data
