News
THE LOOP OF LEGACY 25 AÑOS CREANDO NUESTRA HISTORIA WEBINAR: LOS ORIGINALES [Webinar]
What a great webinar if your are a student of the US Hispanic advertising, creative, marketing, Media and public relations industry. Key players giving highlights of the history of the Creative Discipline. This is one of a series of webinars to be produced by The Círculo Creativo. BRAVO !!!!!!!!
2024 Hispanic Market Overview Report- DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic Market Overview – titled “Authentic - Keeping it Real” To download click on image or CLICK HERE
2024 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic TV Programming Report for our readers. Enjoy
Hyundai Invites Hispanic Consumers to See the World in a New Light through the All-new Santa Fe Marketing Campaign Created by Lopez Negrete Communications
Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the all-new 2024 Santa Fe SUV. The campaign titled “Under a Different Light” – “Un nuevo punto de vista” – encourages Hispanic consumers to embrace a unique perspective on both the journey and life itself through the lens of the all-new Santa Fe. The campaign, available in both Spanish and English for bilingual audiences, includes 15- and 30- second TV commercials, radio spots, streaming audio, digital and social media.
New Estimates Show Population Recovered for Large Cities and Grew in Small Places on Outskirts of Urban Areas in 2023
While the nation’s fastest-growing cities continue to be in Sun Belt states, new population estimates show that some of the top gainers are now on the outskirts of metropolitan areas or in rural areas.
Falling Population of Foreign-Born in Puerto Rico Mirrors Island’s Drop in Total Population
Puerto Rico’s foreign-born population slipped below 100,000 in 2018-2022 from a decade earlier, according to the most recent American Community Survey (ACS) five-year estimates. The island’s foreign-born population declined by roughly 15,000, from 104,497 in 2008-2012 to 89,461 a decade later.
EL PAÍS US is born
EL PAÍS US is born, the edition of the information leader in Spanish from the United States for the United States.
BMO Financial Group partners with PACO Collective for Multicultural Strategy & Media Buying
PACO Collective will partner with BMO to strengthen its multicultural media strategy, planning, and buying in priority markets. This partnership underscores BMO’s commitment to engaging diverse audiences and expanding its reach across multicultural audiences.
Chavez appointed to the National Board of the PRSA Foundation
The PRSA Foundation announced that it has appointed nine new Trustees to its Board of Directors, including Stephen Chavez, CEO of ChavezPR based in Los Angeles. The appointees will serve a four-year term as members of the Board and oversee the Foundation’s strategic direction.
2024 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic TV Programming Report for our readers. Enjoy
THIRD EAR named Multicultural AOR for Ashley
THIRD EAR announced that it has been named multicultural agency of record for Ashley, America’s Largest Furniture Store Brand.
Brands as Beacons: The Power of Positive Content in Digital Advertising
Today's online experiences have been built on the backs of advertising dollars, and those experiences have become increasingly unpleasant and detrimental to the human condition. Interestingly, this current state of affairs presents an interesting opportunity for leading brands.
A look at how CTV reach and viewership trends shift across generations
Advanced audiences, also referred to as audience segments, is industry shorthand for groups of people that marketers put together for ad targeting purposes, using demographics, interests, media habits, shopping behavior and many other attributes curated from internal and external records.
It’s High Time for a CMO Rebrand to Drive Growth
Recent news that UPS and Etsy parted ways with their CMOs and weren't going to replace them caused eyebrows to raise across the industry. And when Professor Scott Galloway declared that "CMOs are dead in 18 months or less," our chins hit the floor! And all of this was before Starbucks recently dropped its CMO role.
Understanding the Cost of Exclusion: Why Having Women in Creative Leadership at Agencies Matters
Women control the vast majority of purchasing decisions but feel misrepresented by the very advertising intended to sway their choices. Here’s how 3% launched a revolution for women in the advertising world.
Marketing Budgets Have Dropped to 7.7% of Overall Company Revenue in 2024
The annual Gartner 2024 CMO Spend Survey was conducted in February through March 2024. Survey respondents were CMOs and marketing leaders in North America and Northern and Western Europe across 10 different industries, company sizes and revenue, with the vast majority of respondents reporting median annual revenue of over $5.3 billion.
Defending Your Brand: Expert Strategies for Handling Negative Press
The dating app Bumble recently launched what it thought would be an engaging new ad campaign promoting a brand redesign. One of the campaign's key messages argued, "You know full well a vow of celibacy is not the answer." The ads turned out to be very engaging, but in a way, Bumble did not seemingly anticipate nor initially welcome the response they received. The ads triggered a flood of negative press that suggested the company had "sneered at celibacy as an alternative to dating." Media outlets also reported that brand sentiment for Bumble had plummeted "following outrage over anti-celibacy ads."
Creating a Learning Environment within Your Team
It's important to build a team that's empowered to learn. Rather than focusing solely on what your team members bring to the table in terms of skills and experience, put emphasis on the entire team, building new skills on an ongoing basis. Not only does this empower people to master new skills, but it also creates a norm in which everyone is striving to learn at all times. After all, data isn't about just recording and measuring what's been achieved, it's about identifying new things to learn and understand.
A Majority of Latinas Feel Pressure To Support Their Families or To Succeed at Work [REPORT]
More than half of Latinas say they often feel pressure to provide for their loved ones at home or succeed in their jobs, mirroring the life stressors experienced by women across the United States today.
Half of Latinas Say Hispanic Women’s Situation Has Improved in the Past Decade and Expect More Gains [REPORT]
Half of Latinas say the situation of Hispanic women in the United States is better now than it was 10 years ago, and a similar share say the situation will improve in the next 10 years.
