News
THE LOOP OF LEGACY 25 AÑOS CREANDO NUESTRA HISTORIA WEBINAR: LOS ORIGINALES [Webinar]
What a great webinar if your are a student of the US Hispanic advertising, creative, marketing, Media and public relations industry. Key players giving highlights of the history of the Creative Discipline. This is one of a series of webinars to be produced by The Círculo Creativo. BRAVO !!!!!!!!
Understanding the Cost of Exclusion: Why Having Women in Creative Leadership at Agencies Matters
Women control the vast majority of purchasing decisions but feel misrepresented by the very advertising intended to sway their choices. Here’s how 3% launched a revolution for women in the advertising world.
Marketing Budgets Have Dropped to 7.7% of Overall Company Revenue in 2024
The annual Gartner 2024 CMO Spend Survey was conducted in February through March 2024. Survey respondents were CMOs and marketing leaders in North America and Northern and Western Europe across 10 different industries, company sizes and revenue, with the vast majority of respondents reporting median annual revenue of over $5.3 billion.
Defending Your Brand: Expert Strategies for Handling Negative Press
The dating app Bumble recently launched what it thought would be an engaging new ad campaign promoting a brand redesign. One of the campaign's key messages argued, "You know full well a vow of celibacy is not the answer." The ads turned out to be very engaging, but in a way, Bumble did not seemingly anticipate nor initially welcome the response they received. The ads triggered a flood of negative press that suggested the company had "sneered at celibacy as an alternative to dating." Media outlets also reported that brand sentiment for Bumble had plummeted "following outrage over anti-celibacy ads."
Creating a Learning Environment within Your Team
It's important to build a team that's empowered to learn. Rather than focusing solely on what your team members bring to the table in terms of skills and experience, put emphasis on the entire team, building new skills on an ongoing basis. Not only does this empower people to master new skills, but it also creates a norm in which everyone is striving to learn at all times. After all, data isn't about just recording and measuring what's been achieved, it's about identifying new things to learn and understand.
A Majority of Latinas Feel Pressure To Support Their Families or To Succeed at Work [REPORT]
More than half of Latinas say they often feel pressure to provide for their loved ones at home or succeed in their jobs, mirroring the life stressors experienced by women across the United States today.
Half of Latinas Say Hispanic Women’s Situation Has Improved in the Past Decade and Expect More Gains [REPORT]
Half of Latinas say the situation of Hispanic women in the United States is better now than it was 10 years ago, and a similar share say the situation will improve in the next 10 years.
Teens and Video Games Today [REPORT]
There are long-standing debates about the impact of video games on youth. Some credit them for helping young people form friendships and teaching them about teamwork and problem-solving. Others say video games expose teenagers to violent content, negatively impact their sleep and can even lead to addiction.
Tajín Unveils “Hits Diferente” a New Ad Campaign for Its Sauces Products
Tajín has launched, "Hits Diferente," the latest creative execution supporting its two distinctly flavored sauces. The campaign was conceived in partnership with the creative minds at New York-based integrated agency d expósito and Partners and marks a significant step forward in Tajín's mission to redefine snacking experiences within the Hot Sauce category.
The Importance of Hispanic Market Research: Hispanic Voices Matter
The Hispanic market is no longer a niche—it's a cultural and economic powerhouse. Forget the outdated stereotypes—today's Hispanic consumers are a diverse and influential group shaping trends and driving economic growth. Projected to reach a staggering 132 million individuals by 2050, Hispanics will be the nation’s largest demographic, wielding immense buying power that already surpasses 25% of the total Market Spent in USA.
Canela Media appoints Luis Romero as EVP of Sales
Canela Media announced that it has appointed industry leader Luis Romero to the position of Executive Vice President of Sales. Romero will spearhead Canela Media’s ad sales revenue growth efforts and collaborate with cross-functional stakeholders to continue to elevate Canela Media’s commercial offering for brands and advertisers to engage with Latino audiences.
Creators Move Down Funnel to Performance Marketing
When creator marketing started growing over the last decade along with the shift from influencer celebrities to micro-influencers, the focus of most creator campaigns was branding.
Boosting In-Housing ROI: Harnessing the Power of Creative Storytelling
As brands increasingly bring creative functions in-house, they gain greater control over their storytelling, boost efficiencies, costs, and accelerate their time-to-market. This approach provides a cohesive platform for developing creative concepts that can scale across channels, whether it's brand marketing, social media, or e-commerce.
TelevisaUnivision Showcases the Power of its Culture Platform at 2024-2025 Upfront
TelevisaUnivision unveiled new content and capabilities at its 2024-25 Upfront, showcasing its position as a culture platform for advertisers to connect with U.S. Hispanics at unprecedented scale.
So Many ‘Dicks’ So Few of Everyone Else: e.l.f. Beauty Encourages More Diversity Across U.S. Corporate Boards
e.l.f. Beauty is highlighting its ambition to see more diversity in U.S. corporate boardrooms with an eye-catching, disruptive media campaign on digital screens surrounding Wall Street called “So Many Dicks.” Revealed today at some of the busiest New York business hubs, this work is the next phase of the company’s “Change the Board Game” initiative.
The Acceleration of Principal Media [REPORT]
A “The Acceleration of Principal Media,” reveals a substantial knowledge gap among marketers regarding the use of principal media. The purpose of ANA’s report is to increase awareness and to help educate marketers on principal media, including its background, benefits, and challenges. Principal-based media buying occurs when agencies buy inventory from media owners at bulk rates and then resell it to clients at a markup. Agencies become the owners or vendors of the media, rather than acting as independent agents for clients.
Telemundo rises to the “NEXT LEVEL”
NBCUniversal Telemundo Enterprise revealed its upcoming 2024-25 multiplatform programming offering including an innovative slate of reality TV shows, scripted dramas, live events and specials, news, and sports. Titles revealed build on the network’s recent dominance in primetime as the most watched Spanish language network, reaffirming its mission to create and curate authentic content experiences by U.S Latinos for U.S Latinos. Next week at its upfront presentation, Telemundo will invite advertisers to take their brands to the “Next Level,” featuring content that is meeting the demands of Latinos’ media consumption and driving the future of Spanish language media.
Heightened Consumer Demand for Gender Equality in Advertising Resulting in Up to 10X Increase in Sales [REPORT]
Accurate gender representation in advertising is driving measurable business outcomes for brands—such as heightened consumer trust, loyalty and, most importantly, improved sales performance—according to SeeHer’s latest Gender Equality Measure (GEM) Lift research. SeeHer is a global movement, within the Association of National Advertisers (ANA), to accurately portray women and girls in marketing, advertising, media and entertainment. SeeHer spearheaded GEM, the global gold standard of measuring gender bias in advertising and content.
Mastering Marketing’s New Era with CPG [PODCAST]
ANA's Marketing Futures Podcast returns with another episode recorded on the ground at the 2024 ANA Brand Masters Conference in Carlsbad, California. Host Mike Berberich's guest is none other than the host of this year's Brand Masters Conference, CPG Marketing Expert Fernando Herrera. Berberich and Herrera discussed the evolution of omnichannel marketing over the years, and the challenge marketers face syncing the digital and physical worlds. They also shared their thoughts on AI's role in the marketing function and talked about how to leverage the new hybrid/remote workforce to your advantage.
‘Mi Mamá es una BRAVA Tribute’
The emotional connection when sharing stories about our “mamás bravas” is profound, no matter with whom or when. This legacy project was inspired by the loss of my own ‘mamá brava’ and serves as a tribute to the countless immigrant mamás Latinas who have inspired and nurtured a generation of successful and ‘valiente’ Hispanic American professionals. Their life of work ethic, compromise, educational attainment, and entrepreneurial spirit, all while navigating an unknown system and raising a family, illustrates why ‘Mi mamá es una BRAVA.’
