News
2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
2025 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]
The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity.
2025 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic TV Programming Report for our readers. Enjoy
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
2026 Digital Media Trends: Capturing always-on fandom between releases and seasons
There are audiences, and there are fans. Fans represent a segment of consumers seeking long-term, consistent relationships with the intellectual property, artists, teams, and franchises they love.1 And while the media and entertainment industry is largely optimized around moments—blockbuster movie premieres, live sporting events, video game releases, and TV season launches—fandom isn’t experienced on the same schedule. Fans are willing to move across formats, platforms, and experiences during those big moments and in the “off-season,” in search of a continuity that they can’t experience otherwise. These fans may be signaling that the off-season isn’t a lull; it’s an opportunity.
Global Media Usage Up 0.3% in ’25, Minus Mega Sports Events, Fewer Elections in Top Markets; Growth Surge Expected in ’26 on Olympics, World Cup & Political Spend
Global consumer media usage, including all digital and traditional media channels, rose only 0.3% in 2025 to an average of 57.65 hours per week (HPW), following strong growth of 2.1% in 2024. Decelerating growth in 2025 was due primarily to the lack of major international sporting events and fewer federal elections in the top 20 global markets versus 2024, according to new research released by PQ Media.
WHERE THE MOMENTUM REALLY LIVES – 68.5 MILLION STRONG. BUILT FOR SCALE. BUILT FOR THE FUTURE.
This map isn’t just demographics.
Acculturation getting Fuzzy …..
In U.S. Hispanic segmentation models, the acculturation model is still being widely used without overlaying the Generation Model. By Begonia Martinez - Project Based: Moderator/Qualitative Researcher:Generation Z and U.S. Hispanic|Brand Consultancy
Doing Business: U.S. vs. Latino (Mexican) Approach
After working in business on both sides for many years, I’ve noticed something important. By Félix J. Medina - Winning the Latino Market
HMC ANNOUNCES 2026 STRATEGIC EXCELLENCE AWARDS SHORTLIST AS PROGRAM MARKS 20-YEAR MILESTONE
The Hispanic Marketing Council (HMC) announced the short list for the 2026 Strategic Excellence Awards Powered by Collage Group, the industry’s only competition honoring strategic excellence in Hispanic and multicultural marketing. Now celebrating its 20th year, the awards recognize breakthrough cultural insights, superior strategic thinking and effectiveness in engaging Latino audiences and driving business growth.
The 2026 World Baseball Classic: How National Pride Unlocks Revenue
The 2026 WBC transcended sports, becoming a vivid showcase of cultural pride across nations, with players elevating national jerseys above club glory and fans fueling a spending surge. Players from powerhouse and underdog nations alike voiced raw passion for representing their flags, often ranking WBC above World Series triumphs.
Slow Growth Impacts Nation’s Largest Counties Hardest
Population growth slowed in a majority of the nation’s 3,143 counties and the District of Columbia between July 1, 2024, and July 1, 2025, according to the Vintage 2025 population estimates released today by the U.S. Census Bureau.
The United States at 250: How the Country Has Changed in the Past 50 Years
In July, the United States will celebrate its 250th anniversary. The country’s last major milestone was 50 years ago, at its bicentennial on July 4, 1976. U.S. society has changed profoundly since then. Over the past five decades, the U.S. population has aged significantly, with the percentage of people 65 and older nearly doubling. The country has also become more racially and ethnically diverse, as growing shares of people identify as Asian or Hispanic. And following more than 70 million immigrant arrivals, the percentage of foreign-born people in the population has more than tripled.
Entravision Relaunches Politics Con Acento with Expanded TV and Digital Distribution
Entravision, a leading global media, marketing, and technology company, announced the expanded relaunch of Politics con Acento, a digital-first bilingual show and video podcast for the Latino voting community. The show, hosted by Entravision’s established White House Correspondent Stephanie Ochoa, will now also air weekly as a one-hour bilingual TV show across Entravision's 21 Univision affiliates, Altavision, WAPA Orlando 26, digital, and social media platforms.
LATINATION MEDIA unveils ‘CULTURA AT FULL VOLUME’ at 2026 IAB Newfronts
LatiNation Media, the independent Latino-owned English-language media network creating content by Latinos for everyone, unveiled its boldest content slate and marketing vision yet — Cultura at Full Volume — during its presentation at the 2026 IAB NewFronts. The initiative reflects LatiNation’s always-on approach to programming, partnerships, and brand opportunities designed for the most influential audience in the United States: English-first Latino consumers.
Bespoke Beats AI: The Human Edge Still Matters
We’re living through a bit of a tech gold rush. Everywhere you turn, automation is being pitched as the shortcut to success. AI can write, analyze, and produce fast. Really fast. And yes, we use it too. At L2L, we see AI for what it is: a powerful tool that helps us think sharper and move faster. But we also know where it falls short. Because at the end of the day, AI can simulate, but it can’t feel. And that still matters more than people think. By Mindy Figueroa - L2L Founder & CEO
‘Open Agentic Commerce’ and the end of ads – Agents are killing ads. Open protocols and a 28-year-old status code are about to replace them.
Agentic commerce is here. ACP and UCP promise checkout in ChatGPT and Gemini. Soon, hundreds of millions of consumers around the globe will find better products, merchants will have improved conversion rates, and platforms will be able to take 5-10%. But ChatGPT checkout is an incremental improvement. It will not reshape society as the internet did in the early 2000s. Open Agentic Commerce will. We must go back to the ‘90s to understand why. By Samuel Ragsdale
Three Flags, One Beautiful Game!
100 days before World Cup 2026, Mexico, the U.S. and Canada offer brands a once in a lifetime chance to turn multicultural unity into more than a slogan. By Luis Miguel Messianu
