News
TELEVISAUNIVISION CHARTS NEXT CHAPTER WITH BOLD, CONTENT-FIRST VISION AT 2025 UPFRONT
TelevisaUnivision, the world’s leading Spanish-language media company, unveiled a bold, content-led vision for the future at its 2025 Upfront presentation – one grounded in the company’s cultural authority, creative scale, and deep-rooted connection to America’s most influential and fastest-growing consumer group: U.S. Hispanics.
Three Ways CMOs Can Get Back in the Good Graces of CEOs
A recent Gartner study of 25 CEOs and CFOs that found that only 22 percent of the respondents say their CMO has significantly clarified marketing accountabilities. Amidst other disturbing trends, CMOs now must do whatever they can to get back into the good graces of the C-suite. They can start with these three tips from Matthew Schwartz.
THE LATIN RECORDING ACADEMY PRESENTS – – – GRAMMOFONÍAS
The Latin Recording Academy announced the debut of their new podcast, Grammofonías. The series debuted with six episodes featuring conversations between 12 renowned artists that explore themes from artistic creativity, friendship and gender to mentorship and musical inspiration, among others.
TELEMUNDO’S 2025-26 UPFRONT
NBCUniversal Telemundo Enterprises introduced its Upfronts programming slate for the 2025-26 season, showcasing its vision for shaping the future of Spanish-language media with multiplatform content created by Latinos, for Latinos.
Canela Media Doubles Down on Innovation with Game-Changing Audience Engagement and Data Solutions as the Company Scales in 2025
Canela Media, a leading technology and innovation multicultural media company, today announced a bold slate of audience engagement and data innovation at its annual Upfront Lunch in New York City. With its ecosystem now reaching 60 million monthly active users, the company is solidifying its position as a premier partner for advertisers seeking scaled, authentic connections with U.S. Hispanic audiences.
From Distrust to Influence: How Advertisers Can Rebuild Consumer Confidence
Advertising has a trust problem. Consumers are skeptical, and for good reasons. Misinformation floods their feeds; ad saturation makes them tune out and opaque algorithms dictate what they see. Brands aren't just caught in the crossfire – they're often funding the very problem they need to solve.
How AI will capture UXUI and, ultimately, you and I.
By Gonzalo López Martí - Creative Director www.LopezMartiMiami.com/ My prophecy is that AI will not engage us with epic content and/or spectacular special effects. Bombastic CGI, car chases, explosions, death-defying acrobatics have become too easy. AI will make all this undistinguishable from live action. It will render super productions obsolete and, consequentially, boring, trite.
Nueva Network Launches Premier Sports Radio Show “Jugada Maestra”
Nueva Network, the leading independent Spanish-language audio network, proudly announces the launch of its premier sports radio show, "Jugada Maestra" (Master Move), hosted by the acclaimed sports journalist Heriberto Murrieta, alongside respected commentators Héctor Huerta and Paco Arredondo. The show debuts this month, promising deep analysis, vibrant debate, and the unique perspective of its expert hosts.
Celebrating agency leaders: When Advertising and Theater connect for the Culture.
We all agree we are in the business of storytelling. Well, here’s a story that has a lot to do with our culture and that rich language many of our consumers speak —Spanish, the language of Cervantes, with all its many different accents. “Repertorio Español,” a cradle of great storytelling in Spanish, is celebrating two movers and shakers from our industry: Daisy Expósito-Ulla and Jorge Ulla, the founders of d expósito & Partners (dex). Considered the premier institution historically emblematic of great theater from Spain, Latin America as well as emerging Latinx playwrights, “Repertorio” has made a good choice of honorees on their 57th Anniversary. Yet the two honorees don’t want the celebration to be about them but rather about 20,000 young Latin students that each of us can help access “teatro en español” by helping with a donation to NYC’s “Repertorio Español”
Beyond Demographics: How Psychographics and Motivational Data Are Transforming Advertising – The evolution of audience understanding
Demographic data has long been the cornerstone of audience targeting. Age, gender, income, education, marital status and so on — these familiar attributes have shaped everything from media buys to creative briefs. But in today's marketing landscape, where personalization reigns and attention is scarce, knowing who your audience is simply isn't enough. To cut through the noise and truly connect, brands must understand why people act the way they do.
Is Branding the Missing Link for SMB Marketers?
Marcelo Kertész, CMO at MANSCAPED, says SMB marketers need to create content for venues in which their customers want to engage, not just convert. "Diversify your acquisition mix [and] don't rely solely on Meta and Google," he says. "Test into partnerships, affiliates, influencers, and even retail or experiential pop-ups if it makes sense for your brand."
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
The Purpose Era Isn’t Dead
In his recent article in The Guardian, Eugene Healey argued that purpose has too often been reduced to performance — values packaged into communications strategies, then abandoned when conditions shift; this has caused consumer skepticism.
ALMA named Multicultural Agency of Record for IKEA U.S
Miami based ALMA has been awarded the role of Multicultural AOR for IKEA in the United States.
Coca-Cola Reimagines Iconic “For Everyone/Para Todos” Spot for a New Generation
Coca-Cola is bringing back its beloved "For Everyone/Para Todos" campaign, a celebration of togetherness and the brand’s universality for a new generation.
The Government Told Me to Leave the Country
On the night of April 10, 2025, the Department of Homeland Security (DHS) emailed me a notice basically saying I had to self-deport within seven days because “DHS was now exercising its discretion to terminate my parole.” The sender was legitimate. It came from a “cbp.dhs.gov” email address, and the recipient addressed was my email address. This was not a forwarded email from a client either.
RACE AND ETHNICITY IN COMMUNICATION [REPORT]
The DAA report shows a six-point increase in overall racial diversity among participants, rising to 28% in 2023 from 22% in 2019—driven largely by a three-point gain in Latino representation. With nearly 20% of the U.S. population identifying as Hispanic or Latino, improved representation supports deeper market reach, especially considering that Spanish is the nation's most common non-English language. Still, the modest gains highlight persistent disparities, particularly in leadership, and reinforce the urgent need for structural change to address the all-too-common experience of people of color being 'the only' or 'few' among colleagues. By 2045, more than 50% of the U.S. population will be people of color, a demographic that has driven 100% of the U.S. population growth.
Strategy and the Perils of Implementation.
What is strategy? Strategy is Future Competitive Advantage. By Rishad Tobaccowala
Influence and Content: How Brands Can Tap into Passion and Relevance
If you're an advertiser and you think you can still treat earned media, influence, and content as separate areas, you haven't been paying attention. Literally.
DEI and Multicultural Marketing: Where Do We Go From Here?
We live in serious times. DEI programs are being gutted. At Harvard, DEI offices have been renamed, affinity celebrations canceled, and visible signs of inclusion quietly removed. In Florida and Texas, public universities have been ordered to dismantle equity programs. Teachers are being monitored for uttering words like identity. Libraries are pulling books. And in state after state, lawmakers aren’t just targeting trans rights—they’re erasing the existence of LGBTQ+ families like mine. By David Morse - Chief Insights Officer, New American Dimensions
