News
Search advertising claims nearly a quarter (22%) of media budgets and expands reach to social and video platforms
The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22%) of all media budgets, and forecasts global search advertising spend to reach $248.6bn this year, rising to $265.5bn in 2026.
Sydney Sweeney’s genes.
By Gonzalo López Martí - Creative Director Fashion marketers are accomplished baiters (apologies for broaching the obvious). Calvin Klein was playing the bait card when social media was barely a figment in the imagination of science fiction writers. Needless to say, mainstream Madison Avenue creatives such as yours truly have tried to get our clients to borrow a page from the garment industry baitbook for years.
The limits of AI in Marketing Mix Modelling
In this latest edition, Inés Miranda, Group Director, Marketing Effectiveness, Ebiquity Iberia, delves into a topic transforming the marketing analytics landscape: the role of Artificial Intelligence in Marketing Mix Modelling (MMM). While AI offers remarkable speed, precision, and scalability, Inés explains why human expertise remains irreplaceable. From data quality and interpretability to the critical need for context and emotional intelligence, this piece unpacks the strengths and limitations of AI in MMM. Discover why hybrid intelligence – the fusion of machine efficiency and human insight – is the key to navigating today’s complex marketing challenges with trust and effectiveness.
Early bird insights: The secret to soaring ad effectiveness
The ability to swiftly and accurately gauge the potential of creative ideas can magnify your long-term advertising impact
La Pluma del Circulo – Gabriela Diaz ”Coffee at Five”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. Gabriela Diaz ”Coffee at Five”
Greg Knipp – CEO of Dieste passes ….
Most unexpectedly, our dear friend and colleague has passed. Greg Knipp was the Chief Executive Officer of Dieste and Dieste Health. He will be missed. Descansa en Paz
Avoid these 3 agency pitch mistakes
Most agencies want more at-bats. More opportunities. And they are confident that they can win if they just get a chance to get into the room with the prospect.
The CEO’s role as chief storyteller
To ensure that their companies engage effectively with stakeholders, CEOs must set communication standards, embody the organization’s culture and purpose, and speak up in moments that matter most.
Why Are Press Releases Important and Still Relevant?
Your company just landed a major client, launched an innovative product or reached a growth milestone. How do you share this news with the world? As a PR professional, you have many communication options, but the press release remains a powerhouse tool. Yet in our always-on, digital age, you may need to re-learn why press releases are important and how to leverage them for maximum impact.
Marketing is Losing the Plot
Somewhere along the way, our industry became addicted to the short term. Performance media dashboards became our north star. ROAS, CAC, MQLs, and “efficiency” became the language we speak. Brand building—the long-term investment in future demand—got crowded out by the tyranny of this quarter’s results.
IPSOS GENERATIONS REPORT 2025 [REPORT]
Too much generational analysis remains grounded in stereotypes and loaded with cultural baggage. Age groups are far from monolithic – as the growing evidence base about the different outlooks of Gen Z men and women illustrates.
Words Have Weight: The Public Relations Breakdown Behind Chicharito’s Viral Moment
When Reputation Backfires: What the Chicharito Case Reveals About Public Image, Power, and Responsibility. By Andrea Gomez - Bilingual PR & Media Strategist
Primo TV Launches Action-Packed Animated Series “Chaotic”
Primo TV announced the premiere of the hit animated series Chaotic, a fan-favorite packed with magic, suspense, and non-stop adventure.
MEGA 97.9FM NEW YORK AMONG THE TOP 10 MOST LISTENED-TO RADIO STATIONS IN THE U.S.
Mega 97.9FM (WSKQ-FM), the flagship Spanish-language station of Spanish Broadcasting System, Inc. (SBS) in New York, has been recognized in the latest Inside Radio report as one of the Top 10 radio stations with the highest cumulative audience (cume) across the United States, according to Nielsen data for Fall 2024 and Winter 2024-25.
Twin ‘KidVid’ Violations Resolved As TelevisaUnivision Inks Consent Decree
First, it was Sinclair Inc. Now, the world's largest creator and distributor of audio and video content en español has entered into a Consent Decree with the Acting Chief of the FCC's Media Bureau that puts to a close the Commission's investigation into "KidVid" rule violations on the company's U.S. broadcast stations.
The Secret of Meaningful Brands
Brands exist only in the minds of consumers. They are the intangible web of mental connections between the brand and a host of possible associations: what we know or have learnt about it, what we have experienced, and what we feel. The job of marketing is to create and feed these connections, and to make sure that the connections have meaning to consumers.
Fernando Fiore Returns with “República Fútbol”
The iconic sports broadcaster and charismatic voice of global football, Fernando Fiore, also known as 'El Presidente', is thrilled to unveil his latest venture: República Fútbol, a dynamic new podcast created for fans who live and breathe the beautiful game.
Podcast Listening Grows as Video Redefines the Podcast Landscape [REPORT]
Edison Research’s The Podcast Consumer 2025 charts the continued rise of podcast listening in the U.S and underscores the significant appeal of video podcasts.
Why CMOs Must Champion Brand as a Business Asset
In today's high-stakes climate, where volatility has become the norm and growth doesn't come easily, chief marketing officers need to reframe their roles not just as brand builders but as protectors of profitability. Because in truth, strong brands are not abstract ideals; they are tangible assets with real financial weight, and it's time we start treating them as such.
