A Major Shift Is Coming to the Digital Ad Industry: Are You Prepared?

By Conrad Lisco

The foundational business model of the ad-supported internet, which revolves around offering free content in exchange for behavioral tracking, is undergoing a dramatic transformation. Over the past two decades, the focus of digital advertising has been on targeting individuals to deliver increasingly personalized and relevant ads. This has created a vast and intricate infrastructure for tracking people’s online behavior.

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Courtesy of Association of National Advertisers