A Picture’s Worth a Thousand Words – But Are They the Right Ones?

By Hanna VanKuiken

It’s long been said that an image is worth a thousand words. Expressions, lighting, context and scenery, movement, color, and gestures are some of the elements that photography uses to deliver complex and layered messages that can be “read” in an instant. It’s for this reason that photography is one of the most potent tools that advertisers and marketers can use, when they have just a few milliseconds to claim the attention of their audiences.

To read more, CLICK HERE.

Courtesy of Association of National Advertisers