In the post-COVID era, consumers’ desire to return to their favorite leisure pastimes will continue to drive growth in the Leisure and Entertainment category, even with the effects of inflation.  Out-of-home activities for 2023 is forecasted to grow +41% from 2017 and +12% from 2022, with the greatest increases coming from live performances, sporting events and activity-specific venues.“>

A Return to Experiential Marketing 2023

In the post-COVID era, consumers’ desire to return to their favorite leisure pastimes will continue to drive growth in the Leisure and Entertainment category, even with the effects of inflation.  Out-of-home activities for 2023 is forecasted to grow +41% from 2017 and +12% from 2022, with the greatest increases coming from live performances, sporting events and activity-specific venues.

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