A Tribute to Eduardo Caballero
May 6, 2023
On behalf of the Hispanic Marketing Council, we are saddened to hear of the passing of our founder, our industry advocate and our dear friend Eduardo Caballero.
After many decades of breaking boundaries for Hispanic media, championing Hispanic investment in board rooms all over the country, Eduardo picked up the phone in 1996 and made a call that would change the trajectory of Hispanic marketing forever. He brought together the best and brightest minds to propel the Hispanic media and marketing landscape to new heights. He wouldn’t take no for an answer, and his efforts created the Association of Hispanic Advertising Agencies (AHAA), which today is known as the Hispanic Marketing Council (HMC). Thanks to his leadership, purposeful collaboration and passion, our industry unified. Agency leaders joined forces to share best practices, advocate for Hispanic investment and diversify organizations—ultimately creating the framework for the best-in-class multicultural marketing strategies employed today.
HMC now represents more than 75,000 Hispanic marketing specialists–and those numbers continue to grow. We continue to induct trailblazers and dreamers like Eduardo into the HMC Hall of Fame, honoring their contributions, dedication and vision that have helped create a vibrant Hispanic marketing industry. In fact, Eduardo was the first to receive the honor, paving the way for other luminaries of our industry.
The legacy he leaves behind is indelible–and you can read about his life and his many contributions here. For those of us who knew him and knew him well, we remember the advice he gave us: “To always THINK. What should (Hispanic agencies) pass on to clients? The idea that the agency thinks not only about the message, but also about the media where to place that creative, to obtain the best results for their client. And to the next generation of the agency’s staff? THINK, THINK, THINK.”
Rest in peace, amigo querido.
Tp read more about Eduardo Caballero and his place in our Industry’s history, CLICK HERE.
