AAAA – Best Practice: ownership of agency ideas, plans and work developed during the new business.
January 13, 2007
The American Association of Advertising Agencies issued a new position paper, “Best Practice Guidance: Ownership of Agency Ideas, Plans and Work Developed During the New Business Procedure.”
The position paper, which was approved by the AAAA Board of Directors on Jan. 26, 2007, was developed “to provide agencies with guidance on best practices relating to the ownership of agency developed ideas, plans and work created in the course of a marketer search for agency resources or a marketer request for proposal.”
To view report CLICK on link (Adobe Acrobat Reader required): http://www.aaaa.org/eweb/upload/6712_att.pdf>
