AAF Executive Leadership Forums, Mosaic Awards & Mosaic Multicultural Expo.

Should corporations channel marketing and advertising resources to tap new growth through targeting of multicultural consumers? If so, how? These and other questions will be topics for discussion, debate and analysis during the American Advertising Federation’s (AAF) Executive Leadership Forum on Multiculturalism on September 13, 2002. The forum will be followed by the Mosaic Awards Luncheon, which recognizes pioneers in multicultural advertising. The forum is a rare assembly of senior executives responsible for the success of the world’s leading brands and promises to deliver expert analysis of controversies, the business implications of changing demographics and industry guidelines such as AAF’s Principles and Recommended Practices for Effective Advertising. Questions regarding the use of multicultural agencies and ethnic media will be discussed. Case studies will be presented.

WHEN: Friday, September 13, 2002

WHERE: Ronald Reagan Building and International Trade Center
1300 Pennsylvania Avenue, NW, Washington, DC 20004

SCHEDULE:

Executive Leadership Forum
8:30 a.m. – 11:45 a.m.
Hemisphere Room A

Session 1: From Principles to Performance
8:30 a.m. – 9:45 a.m.

Panelists: Andrea Alstrup, corporate vice president-advertising, Johnson & Johnson, Ken Kaess, president and CEO, DDB Worldwide; Renetta McCann, CEO, Starcom; Byron E. Lewis, chairman and CEO, UniWorld Group, Inc.; Hector Orci, chairman and CEO, La Agencia de Orci & Asociados. Moderator: Wallace S. Snyder, president and CEO, American Advertising Federation.

Session 2: The Proof is in the Performance
10:00 a.m. – 11: 15 a.m.

Presenters: Randy Melville, vice president, multiculturalism and strategic initiatives, Pepsi-Cola Company and Gwendolyn Kelly, senior advertising specialist, American Family Mutual Insurance Company. Moderator, Rev. Dr. Al Anderson, chairman and founder, Anderson Communications, Inc.

COMPLETE MOSAIC EVENT AGENDA:

THURSDAY, SEPTEMBER 12, 2002
Opening Reception
5:30 p.m. – 6:30p.m
Hemisphere Foyer

FRIDAY, SEPTEMBER 13, 2002
Mosaic Multicultural Expo
7:00 a.m. – 12:15 p.m.
Exhibit Hall

Breakfast
8:00 a.m. – 8:45 a.m.
Exhibit Hall

Executive Leadership Forum
8:30 a.m. – 11:45 a.m.
Hemisphere Room A

Photo Session/Rehearsal
10:30 a.m.- 11:45 a.m.
Atrium Ballroom

Pre-Luncheon Reception
11:15 a.m. – 12:15 p.m.
Expo Hall

Mosaic Awards Luncheon
12:15 p.m. – 2:00 p.m.
CELEBRITY MC: Robert Townsend, director/producer/actor/writer
Atrium Ballroom

Corporate Mosaic Award Honorees are American Family Mutual Insurance Company, McDonald’s Corporation and Pepsi-Cola Company. Individual Mosaic Award Honorees are Eduardo Caballero, chief executive officer, Caballero Television & founder of Caballero Spanish media and Clarence O. Smith, president emeritus & co-founder, ESSENCE Magazine.

James G. O’Connor, VP-North America marketing, sales and service, Ford Group and Bruce Gordon, president-retail sales, Verizon Communications; both co-chairs of the event, will receive Mosaic President’s Awards.

Post-Event Photo Sessions/Interviews
2:15 p.m. – 3:00 p.m.
Atrium Ballroom, Expo Hall

Mosaic Multicultural Expo
2:00 – 5:30 p.m.
Expo Hall

Closing Reception
3:30 – 5:30 p.m.
Expo Hall

As the “Unifying Voice for Advertising,” the American Advertising Federation (AAF), headquartered in Washington, D.C., with a Western Region office in Newport Beach, Calif., is the trade association that represents 50,000 professionals in the advertising industry. AAF’s 130 corporate members are advertisers, agencies and media companies that comprise the nation’s leading brands and corporations. AAF has a national network of 210 ad clubs and connects the industry with an academic base through its 210 college chapters.