AAF Mosaic Awards Achievement Awards Winners.

The American Advertising Federation (AAF) announced the winners of the prestigious Mosaic Awards honoring companies that are at the forefront of advertising to the ethnic consumer, as well as those that incorporate the spirit of the AAF Mosaic Principles and Practices into their corporate philosophies. AAF District Two also announced the honorees for their coveted Diversity Achievement Awards, which recognize those individuals and companies that have made significant strides towards a diverse advertising industry. Together, these awards comprise the premier advertising industry honors for multicultural marketing initiatives.

2005 AAF Mosaic Awards Honorees

Multicultural Ad Campaign

Client/Agency: InBev/Lápiz, Integrated Hispanic Marketing

Client/Agency: Johnson & Johnson/Lowe Worldwide

Multicultural Media Usage

Client/Agency: Tyson Foods/Lopez Negrete Communications

Multicultural Supplier Partners

Client/Media: Staples/El Diario La Prensa & La Opinion

Student Diversity Programs

BrownPartners Multicultural Marketing

Workforce Diversity

DaimlerChrysler Corporation

2005 AAF District Two Diversity Achievement Awards

Corporate Leader

FedEx

Educator

Doug Alligood, senior VP, special markets, BBDO

Industry Career Achiever

Dr. Henry McKinnell, chairman, Pfizer

Industry Influential

Daryl Hazel, president, Ford Motor Company

Role Model

Jerri DeVard, SVP brand management and marketing, Verizon

Trendsetter

Esther Lee, SVP, chief creative officer, The Coca-Cola Company

“Eleven years ago, District Two pioneered in recognizing individuals and corporations who were championing the cause of multiculturalism in our industry. I salute the 2005 Diversity and Mosaic honorees who carry on this great tradition,” said Leslie Winthrop, founding partner, AAR and awards event co-chair.

“The Mosaic and Diversity Achievement Awards recognize companies and individuals that revel in the opportunities of the multicultural marketplace,” added Wally Snyder, AAF president & CEO. “This year’s honorees are prime examples of those that utilize revolutionary creativity to successfully advertise to unique and powerful ethnic markets.”

The awards will be presented during Diversity/Mosaic Day on Wednesday, September 28 at the New York Athletic Club during Advertising Week New York. The Diversity/Mosaic events kick off at 8:30 a.m. on September 28 with a series of panels featuring industry leaders from the country’s largest advertising agencies, client companies and media organizations. The Forum will be followed by a star-studded awards luncheon combining District Two’s Diversity Achievement Awards and AAF’s Mosaic Awards.

Past recipients of the Mosaic Awards include Procter & Gamble and their agencies Carol H. Williams and Grey Advertising; Allstate Insurance and its agency Kang & Lee Advertising, Pepsi-Cola of North America, Kraft Foods, Inc., McDonald’s Corporation and individuals such as the late John H. Johnson of Johnson Publishing Company, Clarence O. Smith of Essence Communications, Eduardo Caballero of Caballero Television and many others. Diversity Achievement awards have gone to individuals such as Carlos Gutierrez (Kellogg Company and U.S. Secretary of Commerce), Bob Wehling (Procter & Gamble), Judy Hu (GE), Roy S. Roberts (General Motors), Spike Lee, Keith Reinhard (DDB), David Bell (IPG), Indra Nooyi (Pepsi-Cola) and the late Jay Chiat. Corporate awardees include AT&T, Coca-Cola, Johnson & Johnson, Pfizer and many others.