AARP National Hispanic Event in Puerto Rico.

AARP announced it will host its first ever National Hispanic event, Feria de la Segunda Juventud (Festival of the Second Youth), on May 5–6, 2007, at the Puerto Rico Convention Center in San Juan. Feria de la Segunda Juventud will offer attendees a chance to get up close and personal with celebrity speakers, performers and experience interactive exhibits.

“This two-day festival celebrates much more than the boomer and 50+ community – it’s about family, intergenerational relationships and helping our members live a full, healthy life,” said AARP President, Erik Olsen. “We’re proud to offer our 1.2 million Hispanic members and the entire Puerto Rican community an event that specifically speaks to the Latino community and we couldn’t have picked a better place to launch this than the island of Puerto Rico.”

Feria de la Segunda Juventud is packed full of celebrity speakers such as Gloria Estefan, Don Francisco, Dr. Nancy Alvarez, Chi Chi Rodriguez, Don Miguel Ruiz, and Giovanna Huyke; concerts and entertainment; panel discussions addressing issues of concern to the Hispanic community including healthcare, fitness, and more. Additionally there will be educational seminars, interactive exhibits, custom designed tours, and much more with all programs presented in Spanish with English captioning.

In addition to bringing a weekend packed with fun for the entire family, Feria de la Segunda Juventud is expected to generate more than $800,000 in revenue for the island’s tourism industry according to The Puerto Rico Convention Bureau. With approximately 10 percent of registrants expected to travel to Puerto Rico from the U.S. and Virgin Islands, there will be a notable impact on the Puerto Rican economy.

“Through Feria, we’re bringing the AARP experience to the community and creating a new interactive event for our members,” said Emilio Pardo, Chief Brand Officer, AARP. “We are proud to bring some of the best programs and services to Puerto Rico in the areas of health, finance and entertainment and this event is a demonstration and a celebration of our commitment to the Latino community.”

Feria de la Segunda Juventud kicks off with the Opening Show featuring Don Francisco, and continues with a variety of fun and informative educational sessions. Plus, don’t miss Puerto Rico’s most acclaimed bilingual culinary expert, Giovanna Huyke, “Giving Back to the Community” with legendary golfer Chi Chi Rodriguez, and a “Morning Fitness” session with Silverio Perez from Los Rayos Gamma. Additional seminars include “Discover Your Intimacy” with Nancy Alvarez; and “Favorite Latino Authors Remember their Mothers” with Esmeralda Santiago, Maria Escandon, Francisco Goldman and Jaime Manrique.