ABC Hispanic Advantage To Be Measured By RADAR 86.
August 26, 2005
Arbitron has announced that RADAR 86 will include the first Hispanic targeted network, ABC Hispanic Advantage Network.
Also in RADAR 86, the sample size will increase from 85,000 to 90,000. By the release of RADAR 88 in March 2006, the RADAR radio network service will be based on an annual sample size of 100,000 diarykeepers.
On Monday, September 26, Arbitron will release the complete RADAR 86 Radio Network Audience Report results.