ABC Radio Networks En Español to distribute ‘Todobebe Tips For Parents’.

ABC Radio Networks has announced an agreement with Todobebe to distribute 30-second parenting tips on ABC Radio Networks en Espanol, the leading radio solution for advertisers who want to reach Latino listeners.

Todobebe Tips will be hosted by Jeannette Kaplun, the popular TV co-host, book author, and co-founder of Todobebe’s multi-media platform. The Todobebe vignettes will provide answers to real audience dilemmas and provide great ideas of how to have fun with your baby and help them learn from their first tooth, to their first day of school.

“As a parent, it’s very hard to find the time to seek out simple answers to your daily questions. Radio makes it easy for parents to enjoy new information without too many distractions, and without having to add to their already hectic schedules,” said Gillian Sandler, CEO and Chairman of Todobebe. “We are excited to team up with ABC Radio Networks and
advertisers to bring much needed parenting content in a simple and entertaining format to family listeners nationwide.”

“Todobebe is a trusted partner to Hispanic families who depend on Todobebe for smart advice about raising healthy, happy, safe and successful children,” said Kevin Miller, Senior Vice President, Business Development, ABC Radio Networks. “By partnering with ABC Radio Networks en Espanol, Todobebe’s message will be expanded to reach millions of Latino households.

“The programming tips will air on ABC Radio Networks en Espanol’s Hispanic Morning Drive and Hispanic Advantage Network. “This is an excellent vehicle for advertisers looking to tap into millions of dollars spent by Hispanic- American families on consumer goods including women’s health and beauty, household cleaners, children’s toys and educational games, cars, vacations and entertainment,” said Carey Davis, Vice President Multicultural Sales, ABC Radio Networks.

The vignettes are planned to launch on ABC Radio Networks en Espanol in the spring of 2007.