ABC’s ‘Be Ugly ‘07’.

“Ugly Betty,” the Golden Globe nominated and most watched new comedy of the fall season, proves ugly is the new beautiful. On Sunday, Dec. 31 ABC launched “Be Ugly ’07,” a pro-social campaign that asks America to resolve to be real, be smart, be passionate, be true to yourself and be ugly, just like “Ugly Betty” in 2007. “Be Ugly ‘07” will turn the word “ugly” upside down and challenge conventional perceptions and stereotypes of real beauty. Promoting self esteem and empowerment, the effort kicks off with cross-network support, an original song, stunts, appearances, interstitials, a dedicated web site (www.BeUgly07.com), and an event designed to create awareness for the movement.

“Be Ugly ‘07” started on-air during “Dick Clark’s New Year’s Rockin’ Eve,” and hundreds of Betty look-alikes will be in Times Square and Walt Disney World handing out “Ugly Betty” masks to help people see the world through Betty’s eyes, where ugly is beautiful. Also on Dec. 31, ABC Family will feature a marathon from 9:00 a.m. – 7:00 p.m. ET. January 1 look-alikes will distribute masks at the Rose Bowl Parade, with a SOAPnet marathon airing from 10:00 a.m. – 8:00 p.m. ET.

ABC is teaming up with Girls Inc., a nonprofit organization that inspires all girls, to be smart, strong and bold, on “Be Ugly ’07.” At an event in New York on January 8, a special appearance will be made by February’s CosmoGIRL! cover girl and star of “Ugly Betty,” America Ferrera (issue on newsstands Jan. 2). Unveiled at the event will be a t-shirt designed for the campaign to raise money for Girls Inc., and available for purchase at www.BeUgly07.com.

Multi-platinum Atlantic Records singer/songwriter Jason Mraz has composed an original song specifically for the campaign. “The Beauty In Ugly,” will be used in a variety of mediums including the television campaign and a music video in support of “Be Ugly ’07,” and will also be recorded in Spanish. Jason’s song can be heard in its entirety at www.BeUgly07.com, and will be released for download in January through the iTunes Store with a portion of the proceeds going to Girls Inc.

www.BeUgly07.com will act as campaign headquarters for the movement and provide a mission statement, exclusive content, a calendar of events, downloadable items such as wallpaper, posters and much more. In addition, there will be opportunities for fans to participate online in “Be Ugly ’07,” and viewers can catch up on all of the episodes to-date beginning Dec. 25 on ABC.com.