About.com launches Spanish-Language Channel.
March 14, 2011
About.com announced that it will greatly expand the existing premium content offering on its platform this year to further help users solve the large and small needs of everyday life. As part of this expansion, the site has launched its first Spanish-language channel, About en Español, revealed plans to grow its roster of topic sites (Guide sites) supported by independent subject matter experts (Guides) and double its high-quality video content over the course of this year.
“About.com’s more than 14 years of experience helping users accomplish their goals has taught us that when a user comes to you from search with a need, the most satisfying, trustworthy way to answer is with information from highly accomplished experts, capable of addressing the user’s need from all angles,” said Cella Irvine, president and CEO, About Group.