Abrego – LSM @ Radiovisa KMEX-AM In LA.

Zeke Chaidez, Radiovisa Corporation EVP / General Manager announced the appointment of Jorge Abrego to Local Sales Manager of Radiovisa 830 AM KMXE Los Angeles where he will jointly head up the local sales team along side LSM Jose Luis Ramirez. Abrego replaces Eric Diaz who exits the company.

Most recently he acted as President / CEO of Geo Media Services, a full-service advertising and marketing firm he has owned and operated for the past 5 years. Prior stints include Advertising Director at Editorial Televisa and National Sales Manager at La Opinión. Abrego began his career as a National Account Executive in 1988 for Hispanic Business Magazine. He earned a Bachelor of Arts degree in Business Administration from California State University of Long Beach.

“Jorge has a tremendous amount of sales and marketing experience, management skills and advertising contacts within the Hispanic media community,” said Chaidez. “He will truly be an asset and we are thrilled to welcome him to Radiovisa.”

“Radiovisa has taken the next bold step in the continued evolution and maturation of Spanish-language radio in filling a need for Hispanic consumers who are looking to radio not only for entertainment, but also for information and, more importantly, for interaction,” said Abrego. “I’m looking forward to working with the Radiovisa team in providing advertisers with intimate opportunities to reach a better informed Hispanic consumer.”