Absent. Missing. Unavailable. Off Duty … Where were the US Hispanic Ad Agencies?
March 19, 2010
I attended the NGLC conference just over a week ago and was thrilled to see a packed room turnout. Fact is, we need more forums like this one where we engage with like-minded individuals and actively discuss the evolution of our US Hispanic industry. I can’t think of another forum that exists where people willingly and openly gather to talk about reaching the totality of the US Hispanic market, not just the Spanish-dominants.
Ok, so let’s keep it real. Although the attendee list was extensive — including Senior level Clients (across multiple categories and products), broadcast media partners, digital and mobile companies, researchers, service providers, vendors, General Market media planning and buying agencies — the US Hispanic ad agency presence was a mere sprinkling.
By Christopher Campos
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