ABSOLUT VODKA announced its highly anticipated limited edition bottle design, ABSOLUT MEXICO, available in the U.S. for the first time after its debut in Mexico last year. The release of ABSOLUT MEXICO is the latest limited edition offering from the world’s most iconic vodka brand and pays homage to Mexican culture and multicultural heritage.
ABSOLUT has a long history of creative collaborations, and this limited edition was developed in partnership with Dr. Lakra, one of Mexico’s most renowned contemporary artists and tattooists, from Oaxaca, Mexico. The work of Dr. Lakra, also known as Jeronimo Lopez Ramirez, has been featured in exhibitions and museums around the world, including the Museum of Modern Art, the Hammer Museum and the Walker Art Center.
ABSOLUT MEXICO features original ABSOLUT Vodka in a specially designed bottle that celebrates the spirit of Mexico. Dr. Lakra combines three legendary icons from ancient Mayan culture – Hurakan (Hurricane), Kukulkan (Serpent) and Balam (Jaguar) – and brings them to life on the ABSOLUT bottle through a modern artistic lens that represents Mexico today.
“For ABSOLUT VODKA, no one was a better choice for our collaboration than Dr. Lakra, with his technique of weaving in the design of existing objects, and in this case, an ABSOLUT VODKA bottle,” said Maxime Kouchnir, Vice President, Vodkas, Pernod Ricard USA. “ABSOLUT MEXICO aims to further inspire cocktail lovers with the ABSOLUT brand, connecting the versatility of our vodka to the vibrant Mexican culture, which this design’s stunning effect does perfectly.”