Absolut Vodka don’t apologize – grow some pelotas!

Thanks to Manny Gonzalez from abece and one of our bloggers on El Blog of HispanicAd.com I was made aware of the Absolute Vodka usage of an 1830’s map of Mejico in the LaAM print advertising and the brewing controversy.

People in the U.S.A. are calling for the boycott of Absolute Vodka due to this depiction of Mejico in the 1830’s and it’s influence in America. Absolute Vodka has decided according to Fox News to offer an apology. “In no way was it meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues,” Absolut said in a statement left on its consumer inquiry phone line.

[[{“type”:”media”,”view_mode”:”media_large”,”fid”:null,”attributes”:{“class”:”media-image”,”typeof”:”foaf:Image”,”style”:””,”alt”:”a1.gif”}}]] Well it was true then and it’s true now. So what is all the fuss about? Don’t apologize, grow some pelotas! This is reason #101 for me to continue to drink Kettle One vodka.

I remember using this map when we I first started selling Hispanic Radio in 1983 at Caballero Spanish Media. We used it to demonstrate the influence of the Hispanic Market and Mexicans in the United States, along with their relationship to the history of this great country. Armed with a lot of brawn, no research and a lot of conceptual selling we persevered!

In today’s world it still applies. Remember, due to Mejico, the Caribbean and other Latin American countries, the Hispanic market will represent close to 50% of the US Population in 2050.

Get over it , we are here to stay and influence this great nation.

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