AccentHealth en Español @ Hispanic Waiting Room Television Network.

In a strategic move to serve the burgeoning Hispanic market segment, Axolotl Corp., the provider of patient education TV programming in doctors’ offices announced the launch of AccentHealth en Español. This advertiser sponsored Spanish language version of AccentHealth will be launched in physician’s offices in the top five Hispanic population centers in 2003.

Axolotl will distribute the monthly health show in CA, TX, FL, NY and IL leveraging its current technology, infrastructure, and detail rep. force. The programming will feature targeted health and wellness information for the Hispanic audience including disease state information, parenting and pediatric news, fitness and nutrition tips, and healthy aging content.

“The buying power of US Hispanics is expected to rise to $926 billion by 2007, according to a University of Georgia study, representing a huge market opportunity for many advertisers. Reaching an Hispanic audience at the point of care, just before they speak to the doctor and just before they go shopping, is an incredible value proposition for many marketers,” says Ken Smallwood SVP AccentHealth.

“Axolotl’s AccentHealth division has a proven track record in this space, developing the most successful patient TV network in the United States,” said Ray Scott, CEO of Axolotl. “The importance of serving health information to Hispanics in their native language is born out by the fact that there are over 40,000 Hispanic MD’s in the U.S. Providing TV patient education in Spanish will be an invaluable service for both physicians and their patients,” Scott continued.