Accentmarketing Awarded Chivas Regal Hispanic Experiential Marketing.

Chivas Regal (Pernod Ricard USA) has appointed Coral Gables based Accentmarketing as its Hispanic Promotions agency of record for the South Florida market. Accentmarketing’s work will focus on establishing consumer brand loyalty within the South Florida Hispanic market for Chivas Regal’s 12 year old and 18 year old brands. Accentmarketing plans to unfold an experiential marketing campaign catering to the high-end whiskey consumer of South Florida. The budget for the account was not disclosed.

“We are extremely pleased with the decision made to partner with such an experienced and well respected Hispanic agency,” said Sheri Colas-Gervais, Division Marketing Director, Pernod Ricard USA. “I am confident that Accentmarketing’s enthusiasm and experience and Chivas Regal’s rich heritage will be a positive combination for the South Florida Hispanic market.”

“Given our strong, successful experience in the distilled spirits category, we are thrilled to have the opportunity to partner with Pernod Ricard to manage and activate their Hispanic experiential marketing programs in South Florida,” said Maria Romero, EVP, Client Services Director, Accentmarketing. “We are eager to deploy programs that will have the Chivas Regal Hispanic target experiencing the Chivas Life.”