Accentmarketing continues on board with the U.S. Navy.

Accentmarketing and its agency partners have won the U.S. Navy’s advertising and marketing communications assignment for a third term, following a mandatory competitive rebid. Accentmarketing will continue to be responsible for developing Hispanic communications programs for the U.S. Navy in the partnership headed by Campbell-Ewald since 2000.

Over the past eight years, Accentmarketing has exceeded the U.S. Navy’s recruitment objectives by reaching their target through highly efficient touch points, expanding traditional media strategies with digital and experiential extensions. The U.S. Navy Hispanic College Tour is one example of the Navy’s experiential efforts that currently visits over 40 colleges and universities across the nation during Spring and Fall semesters to inform students of Naval educational programs that immediately lead to a career as a Naval Officer upon graduation.

As Hispanics continue to increasingly engage with interactive media, Accentmarketing has seamlessly integrated the Navy across the digital landscape with online properties including videos, content and links to Navy-owned social media sites. This successful digital platform has continued to funnel an increase in traffic to ElNavy.com, the first and only Hispanic-targeted bilingual military website.

“It has been a privilege and an honor working with the US Navy to support their recruiting objectives and deliver on their diversity goals for the last eight years. We look forward to continued success as we work in partnership with Campbell-Ewald to efficiently deliver on the Navy’s communication goals,” said Lisette Hoyo, EVP of Client Services and Managing Partner at Accentmarketing.