Accentmarketing @ Los Angeles.
July 26, 2002
Accentmarketing inaugurated an office in Los Angeles, California.
Esteban Blanco, Accentmarketing CEO and Chief Creative Officer, explained, “The establishment of an office in Los Angeles was a natural step to take for the agency when considering that 10 of the top 25 U.S. Hispanic markets are located on the West coast. We decided to establish our Los Angeles office not only to service our existing clients requiring support in the region, but also to tap into a significant pool of potential new business in the area.”
During the past year, the agency added Dewar’s 12, Nextel, and Valvoline to its roster of clients, which also includes the U.S. Navy, AC Delco, General Motors’ Chevrolet brand and GM Corporate. In addition, this year the agency also expanded its existing General Motors business by adding to it the GMC and Pontiac brands.
Fernando Bonet, President of Accentmarketing, added, “The top 10 West- coast Hispanic markets represent 14 million Hispanics with a buying power of more than 150 billion dollars. We are positioning Accentmarketing as the partner of choice for businesses targeting the U.S. Hispanic market, and the establishment of our Los Angeles office is an integral part of this vision.”