According to the 2011 Máximo Report

New Generation Latinos are seeking out “in-culture.” Just like they live much of their daily lives, NGLs want to have media and programming options that reflect the various aspects of their identity, regardless of language. In fact, when asked which type of content they want more of, “in-culture” content was #1.

Find out more at: http://www.NGLC.biz/MAXIMO

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