Ace Metrix expands Creative Effectiveness Platform with Syndicated Spanish Language Service.

Ace Metrix introduced Ace Metrix VIVA, an addition to its growing product portfolio that allows advertisers to access creative ad performance data for their Spanish language ads, as well as those of their competitors.
 
“The top 50 brands are directing an average of 13 percent?, and upwards of 34 percent of their annual ad spend on Spanish language creative. We believe there is a significant need for high quality advertising analytics for the Hispanic market, which Ace Metrix is uniquely suited to serve,” said Peter Daboll, CEO of Ace Metrix. “With Ace Metrix VIVA, our clients can now access the same competitive insights and detailed data for both English and Spanish ads.”
 
Ace Metrix uses rigorous screening to isolate primarily Spanish speaking individuals and survey them in their native language. Respondents are able to provide open-ended, qualitative feedback. Data is accessible via the same Ace Metrix LIVE user interface and available via the mobile applications, providing clients with the highest level of usability and comparability.