Acosta – Marketing & Promotions Manager @ LATV.

The bi-lingual television network, LATV, has named Ximena Acosta marketing and promotions manager. Ms. Acosta will work closely with Starrett Berry, Vice-President of Affiliate Sales. ”Ximena has hands on experience in the cable marketing world, and like most LATV staff, she not only understands the youth market but is a part of it. Ximena brings great talent, experience and energy to LATV and we are happy that she is a part of our team” says Daniel Crowe, President of LATV.

Ms. Acosta’s responsibilities will include the development of national marketing and promotional plans as they pertain to cable affiliates, and satellite programming providers. Prior to joining LATV, Ms. Acosta held a position at Comcast Cable where she supervised Hispanic marketing initiatives. Her career experience also includes positions at Enlace Communications where she worked on national accounts including Macy’s and US Bank. Ms. Acosta began her marketing career at Mac Cosmetics in New York and has extensive knowledge in the event marketing, promotions, advertising and public relations fields.

A native of Colombia, Ms. Acosta believes that growing up in two countries provides a unique perspective into the marketing process. “ LATV is the first truly bilingual, bicultural television network. It will allow me to apply not just my career knowledge, but my own life experience to the creation of marketing tactics” says Acosta.

In addition to her corporate responsibilities at LATV, Ms. Acosta also serves on the board of the non-profit organization Healing Arts, which focuses on art therapy as a means to help people with various health and emotional needs and is also active in Fundacion Cran, a Colombian based foundation that helps physically abused children.