Activa launches in Nashville radio spectrum.

You may not think of the Capital of Country Music as an Hispanic market, but like so many US cities, the Spanish-speaking population in Nashville is growing rapidly.

So that is where former Univision Radio VP Thomas McSweeney has decided to launch his own company. He has signed a five-year LMA of WNVL-AM, owned since last year by Davidson Media, and named it “Activa” after asking listeners to help brand the re-formatted station, which had previously run satellite-fed Spanish hits. The format now leans more Mexican Regional, with live local DJs, with international hits at night, when the station’s two in-market Spanish competitors, both also AMs, have to reduce power.

After so many years with Tichenor/Heftel/HBC/Univision, McSweeney told RBR he’d decided it was time to try his hand at running his own station.