Actor Juan Soler and Honey Nut Cheerios join forces to help Latinos.

Spanish-language novela leading man Juan Soler and Honey Nut Cheerios launched a joint, multi-market, education initiative designed to help Hispanics lead a heart healthy life. Among its suggestions: cutting down on the heavy saturated fat and cholesterol intake contained in many Latin dishes.
  
Called, “Cuidate, Corazon” (Take Care, Heart), the initiative seeks to help reduce the incidence of heart disease, the leading cause of death among Hispanics, while celebrating the great honey taste of America’s favorite cereal*. The initiative kicked off today with a Satellite Media Tour from the Mandalay Bay Hotel and Convention Center, where the National Council of La Raza (NCLR) is holding its Annual Conference and National Latino Family Expo, this week. The tour’s message is expected to reach millions of Latino homes across the country, and will be followed by several in-market visits by Soler in the weeks to come.
 
“I am very proud to be working with Honey Nut Cheerios on this initiative, which is so important to our community,” said Soler. “We Hispanics need to learn about the health risks of eating diets high in saturated fat and cholesterol, so that we can begin to modify ours. We also need to begin ingesting more soluble fiber, which helps rid the body of bad cholesterol.”
 
The star of “Cuando Me Enamoro,” among many other Televisa -produced novelas, explained that most Hispanics erroneously believe that eating healthier implies sacrificing “sabor,” something they’re not willing to do. “Our culture is very sensual and that is reflected in our music and in the way that we eat,” he said. “However, we need to dispel the false notion that healthy food need be bland or lack flavor.
The great taste of Honey Nut Cheerios®, combined with its ability to help lower cholesterol, makes it a cereal the whole family can enjoy, and Soler assures that it is also his and his family’s favorite cereal.