Ad Age Hispanic Creative Awards Call For Entries.
February 21, 2005
Advertising Age is accepting entries for its seventh annual Hispanic Creative Advertising Awards.
TV, radio, magazine, newspaper, out-of-home and interactive ads and Web sites targeted at U.S. Hispanic consumers that broke between May 1, 2004 and April 30, 2005 are eligible. A new multi-media category is being added this year to let agencies enter campaigns that combine two or more media. And in an expansion of the direct marketing category, direct-mail pieces, direct response TV and radio spots, email and insert media will be accepted. Ad Age conducts the Hispanic awards in cooperation with the Association of Hispanic Advertising Agencies, but agencies do not have to be AHAA members to enter.
Last year’s Best of Show winner was Heineken’s “Blackout” TV spot by The Vidal Partnership, New York, playing on the major August 2004 power outage and the most awarded campaign was Miami-based La Comunidad’s work for Citibank. The awards were presented at a gala show organized for Ad Age and AHAA by The Vidal Partnership and attended by more than 500 people at New York’s El Museo del Barrio.
Entry forms can be downloaded from AdAge.com. The deadline for entries is May 17, 2005. Winners will be announced in a special report published in the Sept. 26 issue of Ad Age and on AdAge.com and at an awards gala held in New York at the close of AHAA’s semi-annual conference.
