Ad Américas Designs ‘The Spirit Of McDonald’s Fiesta Broadway’ Celebration.

All Access Entertainment partners with Ad Américas to design and create all the thematic graphics for the Hispanic industry’s major 2002 Fiesta Broadway event. The graphic designs were applied to all advertising materials, collateral and even the thematic décor on the event’s five stages.

The contemporary, colorful graphic approach celebrates the fun, spirit and vitality of the Latino event and its people. Images of Latinos are portrayed in a highly stylized manner with images juxtaposed against brilliant-colored backgrounds. Robert Sosa, Creative Director, said; “The images range from radiant smiling kids to exhilarated musicians jamming — how different people enjoy the biggest ‘block party’ west of Miami. It’s Latino-style pop art”.

Liz Castells-Heard, President/Owner of Ad Américas said, “We’re thrilled to be able to participate with such a high-caliber event. We believe in events that provide a safe, local venue for ‘nuestra gente’ to celebrate their heritage and encourage our Clients to participate, including the title sponsor, McDonald’s and CSK Auto. The graphics we developed are from a grass roots perspective but executed in a fresh, artistic manner.”