AD Club of NY Innovator: Isabela Sanchez

As Zubi Advertising’s Vice President of Media Integration, Isabella oversees all strategic media planning and execution for Zubi’s clients, as well as new business development efforts.

She has over 30 years of media experience with many of the largest advertisers in the US Hispanic market.

Her passion for marketing to diverse audiences is evidenced in her commitment to always elevating the industry profile, while helping marketers understand and capitalize on the biggest growth opportunity in the U.S.

Her mantra of “In constant pursuit of the perfect balance between art and science” demonstrates her passion for cultural connections, creative innovation and applying the latest technology to measure and optimize performance.

She is the Immediate Past Chair of The Hispanic Marketing Council and on two academic advisory boards: Texas Tech University’s Institute for Hispanic and International Communication’s and Florida State University’s Center for Hispanic Marketing Communications. She also serves as board member for the March of Dimes South Florida.

Her industry awards include “Hispanic Woman of Distinction” in 2018 and “Leadership in Hispanic Television “ in 2023.

Isabella earned dual degrees in Journalism and Spanish Language & Literature from the University of Maryland. She also studied at Universidad La Complutense in Madrid, Spain, where her family is originally from.