Ad Networks and How To Choose Them.
June 28, 2008
This white paper provides the digital media professional with a comprehensive introduction to digital ad networks. It explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. It also offers advice on how to select an ad network for your brand.
To read article CLICK on link below (Adobe Acrobat Reader required):
http://www.brandchannel.com/images/papers/391_Ad_Networks_And_How_To_Choose_Them.pdf>